Promote Your Business
An excerpt from “The New Rules of Marketing”:
Web2.0 – What Is It And How Can It Benefit The Small Business Owner?
Some of the frequently used Web 2.0 techniques are blogging, video marketing, social bookmarking, back linking, podcasts and RSS.
Video marketing can be the most important arsenal in a small business marketing plan. It allows the seller to describe his business in a way that connects with prospects. I can be produced easily-even inexpensively–and uploaded quickly to various internet video sites. Fact is, people like to do business with people they are familiar with. A video ad will facilitate this in addition to being awarded with high search engine ranking. Your own infomercial can give you visibility you would not
You don’t have a website? Vlogs or webspots can be used on social networking sites such as Face book and Lynked In. Read the next excerpt to see why you need a website!
Why Every Local Business MUST Have A Website
Do you own a local business? If you do, then your business absolutely MUST have a website – if you’re hoping to remain competitive in your marketplace that is. Many small business owners don’t realize this, but local search is rapidly becoming more and more commonplace and growing at the tune of 34% a year. They think, “sure, if you’re doing business online like Amazon or eBay then obviously you need a website. But I’m not selling my products or services online, just locally, so I don’t have any need for a website.” That sounds sensible at first glance, but they couldn’t be more wrong.
Times have changed, and the way people get information has changed, too. Radically. Ten years ago, a local company could get by without a website. Back then, the Internet was new, and not every family had a computer hooked up to the worldwide web. And, for many of those people who were online, the Internet was sort of exotic – it was something of a hobby. They would spend their online time in chat rooms talking to new friends all over the world, or looking for Beanie Babies on eBay, or downloading the latest cool game.
But somewhere along the way, three things happened –
1. High Speed Internet Access got cheaper, and replaced dial up for the majority of users.
2. Almost every home in America is now connected to the Internet.
3. Google became THE dominant search engine
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