Articles

Book Trailers That Answer the Buy Questions, The Blood-Red Pencil

“…but the decision making point, the moment that I decide to buy the book, is the same (whether on-line or in a bookstore). I want to know if I’ll like the writing. I want to be shown the essence of the book on-line. How do I get to that kind of information about a book as an on-line buyer? Book trailers…..” -DigitalWeavers

Memoir of a Successful Book Trailer in Six Words, Fiction Notes

“…no matter whether an author has a budget of $200 or $2,000, a book trailer can be successful, i.e. move a viewer to get excited about the book, share the trailer with friends, write an on-line review of your book. Let’s look at the six key ingredients to a successful book trailer….” -DigitalWeavers

How do people discover videos online?

“People discover videos online in a variety of ways, from embeds on blogs to video search engines. But which sources drive the most video views?…” -Tubemogul

How Much of a Typical Video Online is Actually Watched?

“Most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute…” -Tubemogul