Articles

Book Trailers That Answer the Buy Questions, The Blood-Red Pencil

“…but the decision making point, the moment that I decide to buy the book, is the same (whether on-line or in a bookstore). I want to know if I’ll like the writing. I want to be shown the essence of the book on-line. How do I get to that kind of information about a book as an on-line buyer? Book trailers…..” -DigitalWeavers

Memoir of a Successful Book Trailer in Six Words, Fiction Notes

“…no matter whether an author has a budget of $200 or $2,000, a book trailer can be successful, i.e. move a viewer to get excited about the book, share the trailer with friends, write an on-line review of your book. Let’s look at the six key ingredients to a successful book trailer….” -DigitalWeavers

How do people discover videos online?

“People discover videos online in a variety of ways, from embeds on blogs to video search engines. But which sources drive the most video views?…” -Tubemogul

How Much of a Typical Video Online is Actually Watched?

“Most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute…” -Tubemogul

How Instructional Videos Help Your Conversions & Advertising Campaigns

“A video instruction is a good way to please your customers and to help spread the word:

• - People are more inclined to buy if they are able to see the product and evaluate its features before buying it;
• - People are more eager to spread the word if they clearly understand what they are promoting;
• - People are more likely to review your product on their sites if they have additional content types (images, videos, graphs, etc) to put in the article.

All in all, videos are easier to digest and more fun to promote. A good video instructing how to use your product or navigate your resource will….” -IMBroadcast